We're Hiring!

• Play a key role in supporting the Australian economy.
• Discounted food, travel, entertainment, gym membership, staff parking and, + more.
• Salary + Car + Incentive program.

Company

For 81 years, we've achieved success through our ability to innovate, placing a clear emphasis on how we best serve our customers’ needs. As demand continues to grow, we have expanded rapidly, now delivering a superior range of dry goods, frozen and chilled products, fresh seafood and meat, confectionery, paper products, and cleaning solutions.

In recent years, we’ve seen significant growth and invested in our systems and processes, building a close partnership with Woolworths Group that has continued to deliver high-quality service for our customers and suppliers.

In 2024, Woolworths moved to a 100% interest in the PFD business, bringing PFD exciting opportunities as a strategic part of the Group. Sharing expertise across both teams will ensure our continued success and drive further growth and unlock our collective potential.

About this Position  

Behind every café breakfast, school canteen, and restaurant service is a dedicated team making it happen. In Alice Springs, our Sales Representative is the face of PFD, building trusted relationships, supporting local businesses, and ensuring our customers have what they need to keep their communities fed.

This is a hands-on sales role where you’ll manage a portfolio of customers, representing half of the Alice Springs customer base. You’ll spend your days out on the road, visiting local businesses, strengthening relationships, and finding opportunities to grow their baskets.

You’ll work independently across Alice Springs and the surrounding 90km radius, with the support of a friendly and down to earth team of 7. You’ll enjoy both autonomy and the backing of an award-winning Branch Manager who’s known for her supportive, hands off style.

This is a full-time, salaried role (Monday to Friday, 8am - 4pm) and comes with a company vehicle, tools of the trade, and four weeks annual leave.

Key Responsibilities

• Build strong, reliable relationships with a diverse customer base.
• Visit existing accounts regularly, delivering exceptional customer service.
• Proactively sell and promote PFD’s product range, not just take orders.
• Identify opportunities to grow sales through upselling and cross-selling.
• Represent PFD with professionalism as the local “face of the business.”
• Collaborate closely with warehouse and support teams to ensure seamless service.

What We’re Looking For

To thrive in this role, you will bring:

• Reliability and consistent, dependable, and customer-focused.
• Strong communication skills and able to engage with people from all walks of life.
• Sales drive and confidence to promote and sell, not just process orders.
• Self-motivation and capable of working independently, unsupervised.
• Local knowledge and based in Alice Springs and connected to the community.
• Product knowledge and ability to learn and represent a broad foodservice range.

What PFD is Offering the Successful Candidate

We are offering competitive remuneration, superannuation and other staff benefits (such as discounts on staff purchases, discounted accommodation, health insurance and banking). As part of this position, we are also offering participation in an incentive program.

Culture & Values

Customer Focus

Know your external and internal customers. Gain and preserve their confidence because we can only be successful if our customers are successful.

Respect

Treat people at work and in the community as they would like to be treated. Act safely, responsibly, and ethically. 

Passion

Share the passion of making us a successful and dynamic company. Let’s celebrate successes.

Simplicity

Let’s minimise the complications of doing business so customer services are on time, accurate and reliable. Share ideas to improve our company.

Leadership

All of us can be leaders in our day to day working lives. Bring out the best in yourself and the people around you. Do what you say you are going to do.

How to Apply

If this sounds like your kind of challenge, we’d love to hear from you! Click the apply button and submit your updated resume and a cover letter.

Applications close Monday, 22 September 2025 at 12:00 pm (AEST). Early applications are encouraged, as hiring managers may begin shortlisting candidates before the closing date. Only shortlisted candidates will be contacted. All applications will be treated confidentially.

As part of our recruitment process, do you consent to undergoing employment checks? These may include a medical assessment (which may involve drug and alcohol testing), a National Police History Check, a Working With Children/Vulnerable Groups Check, and a Licence Validation/Demerit Point Check.

Please note: We do not accept unsolicited CVs from recruitment agencies or third parties. Any CVs sent directly to Line Managers will not be considered, and we will not be responsible for any associated fees or costs.

PFD Food Services is committed to being an Equal Employment Opportunity employer.